Developer Advocacy
The four pillars of DevRel (and the foundation they rest on)
2026-03-16
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16 min
Education. Success. Marketing. Programs. These four pillars describe what Developer Relations teams do. But the more important question is what makes that work credible, useful, and trusted by developers.
Developer Relations is more than marketing. It's co-creation.
2026-03-12
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12 min
Developer Relations is sometimes equated to marketing. Incorporating insights from 13 interviews, I explain why DevRel is better understood as value co-creation.